When your team hits a wall or needs a fresh perspective, it’s time to enter the Scan Phase. This stage of the creative process is all about casting a wide net — gathering information, challenging assumptions, and inviting unconventional ideas from unexpected sources.
This video breaks down what the Scan Phase looks like in practice, from empathy maps and customer journey maps to brainstorms and creativity prompts. The goal is to widen your thinking, uncover the current state of a problem, and imagine future possibilities that you may not have considered before.
If your project needs innovation or out-of-the-box thinking, this is where it starts.
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